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Identify opportunities and long-term growth strategies on a category/corporate portfolio level |
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Ensure a strategic planning posture that grows sales and improves profitability long-term |
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Identify corporate portfolio strategies that improve effectiveness/efficiency of marketing spending across corporate portfolio of brands |
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Account for cross-brand marketing effects |
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Identify most effective and cost efficient marketing strategies at all levels of execution |
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national |
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market/regions |
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account specific |
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by outlet |
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Develop spending and pricing guidelines to optimize marketing productivity |