PM Group

Points of differences

PM Group carefully chooses the best method / model for each marketing problem.

	We provide advanced analytical solutions and invest in R&D. We have pioneered and developed innovative modeling techniques
	We are not a one-size-fits-all company (linear volume models for every client and every project)
	We have 17 years experience in developing category, brand share and brand volume models

PM Group has seventeen years of experience in more than 90 categories and 300 brands and a group of senior professionals with more than 20 years of marketing research experience at client and vendor side

	Senior-level hands-on involvement in modeling and interpretation guarantees quality, strategic learning, and actionable recommendations for our clients
	We consciously reject a mechanical approach to modeling. We believe that 100%, full automation leads to errors and misinterpretation.
	PM Group delivers more than just ROI optimization. It always provides strategic directions and recommendations for profitable growth of portfolio and brands

PM Group has extensive experience in developing long-term category and brand models that include demographic, economic, and environmental factors

PM Group has the ability to integrate multiple pieces of information from different data sources and types in a comprehensive picture of the marketplace

	Extensive knowledge of both Survey and Syndicated data
	Learnings from regression analysis and other market data (market structure, attitudinal trends, segmentations, etc.) are synthesized into actionable marketing recommendations