Peter Miller founded PM Group Inc. in 1989 to focus on Marketing Mix Modeling after working in marketing analytics at several consumer packaged goods companies (Kraft, Unilever, and Campbell’s) and as a theoretical physicist at the IBM Watson Research Center. He was joined as a senior partner by Rich Shapiro, who had worked at Kraft in a wide variety of marketing research positions (Director of Market Research Services, Director of Market Research for Beverage and Desserts Divisions).
From its start, PM Group specialized in the analysis of Sales data for Consumer packaged goods clients. During the subsequent years, the use of scanner data became widespread throughout the industry. We have maintained our focus on Marketing Mix Modeling over 17 years for a variety of clients (Foods, Beverages, Household products, Drugs, Restaurants), and in many countries (US, Europe, Latin America, and Asia).
Gloria Rosenberg joined PM Group as a partner in 2000. She was previously president of Market Fusion (a marketing consultancy) and held various executive positions at Ipsos-ASI, Readers Digest, and Kraft.
The PM Group outlook is to tailor the model approach to the specific project rather than a one size fits all approach. Thus from its early stages, it has pioneered the use of Category and Share models in addition to standard brand volume models.
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