Peter founded PM Group in 1989 to specialize in in Analytics and Market Mix Modeling, where he has pioneered new modeling approaches to Category and Share modeling for a wide variety of clients.
His prior Analytics experience included Marketing Analysis manager positions at Kraft, Campbell Soup, and Lever Brothers. He won a Chairman's award at Kraft for designing a Market Structure System widely used for application to multiple categories.
Peter started his career as a physicist at the IBM Watson Research Center where he specialized in Solid State physics. He has published in leading scientific journals in the areas of electromagnetic properties of Metals and Superconductors and ultrasonic attenuation in Solids. He earned his physics PhD under Nobel laureate Prof. John Bardeen at the University of Illinois. He also has an MBA from Columbia.
Richard Shapiro, Sr. Partner
Richard joined PM Group in 1991 after working at Kraft Foods / General Foods for 21 years. At Kraft Foods / General Foods he held many senior level positions, including Director of Marketing Research Services (Corporate position providing consultative services to all Philip Morris companies), Director of Marketing Research (Beverage and Desserts Division), and Associate Director of Data Research (responsible for all syndicated data analysis and in marketing testing across 28 food categories).
Richard received the following degrees: JD, Fordham School of Law; MBA, MA (Mathematics), BSE (Physics), BSE (Science), BA (Mathematics) – University of Michigan.
Gloria Rosenberg, Partner
Gloria Rosenberg joined the PM Group, as a partner in 2000. Prior to that, she was a president of Market Fusion, LLC, a consulting company specializing in developing corporate growth strategies. While at Market Fusion, Gloria propagated the need to focus on corporate portfolios versus brands for true marketing ROI evaluation. She presented a Portfolio modeling approach at various research functions and shared the ideas with corporate research departments. Prior to that, Gloria was a Vice-President at IPSOS-ASI where she managed the modeling function, and a Category Planning Manager at General Foods/Kraft. Gloria presented at industry conferences, was a recipient of various corporate awards and a three times winner of ARF’s David Ogilvy award. Gloria was an Associate Professor at the Department of Econometrics in St. Petersburg, Russia and a consultant to Russian corporations. She completed her Doctoral Studies and wrote a thesis on Quantitative Measurement of Human Factor in business systems. Gloria holds an M.S. in Econometrics from the University of Economics and Finance, St. Petersburg, Russia.
About us
Partners
