PM Group has seventeen years of experience in more than 90 categories and 300 brands and a group of senior professionals with more than 20 years of marketing research experience at client and vendor side
PM Group has extensive experience in developing long-term category and brand models that include demographic, economic, and environmental factors
PM Group has successfully completed more than 5,000 fully specified models in the following categories: CPG Food, Beverages, Health and Beauty Aids, Batteries, OTC Drugs, Rx Drugs, Automobiles, and Restaurants
PM Group has modeling experience
in the US, Canada, Europe, Asia, and Latin America
in multiple channels of distribution (Supermarkets, Small Stores, Drug Stores, Convenience and Gas Stations, Mass Merchandise, Club Stores, “Up-and-Down-the-Street”, Wal-Mart, etc.)
with sales and shipment databases of different sorts
with less traditional marketing factors like Public Relations, Internet ads, Internet-originated sampling, special events, direct mail, etc.
Expertise