PM Group


Marketing Mix Models	Pricing Studies
Marketing Mix Simulations	Category Modeling; Brand Share Models
Forecasting	Portfolio Modeling
Advertising Analysis and Media Schedule Optimization	Simultaneous Equations Modeling
Trade Promotion Analysis and Optimization	Account-level in-store co-marketing analysis
Consumer Promotion Analysis	New Product Volume Potential Assessment

What is different about PM Group?

	PM Group carefully chooses the best method / model for each marketing problem. We are not a one-size-fits-all company (linear volume models for every client and project).
	PM Group has seventeen years of experience in more than 90 categories in the US, Canada, Europe, Asia, and Latin America. Its hands-on, senior management involvement in each project ensures quality, strategic learning, and actionable recommendations. We consciously reject a mechanical approach to modeling.
	PM Group delivers more than ROI optimization. It always provides strategic directions and recommendations for profitable growth of portfolio and brands.
	Read more about PM Group difference

PM Group is a market research company set up to help clients identify the best strategies for enduring and profitable growth