| Marketing Mix Simulator |
| Choose any scenario based on Spending and/or Marketing Support for your brands and their competitors for the next year. See what volume sales, dollar sales, and profit outcomes your scenario will render |
| Forecasting Tool |
| Input prices, distribution, trade tactics' depth of discount, TV GRPs, Print and Radio TRPs for your brands and obtain a detailed weekly/ monthly volume forecast complete with what drives the volume changes in each period vs. same period YAGO |
| Media Schedule Optimizer |
| Input your GRP media schedule and the Optimizer will give you the best possible plan to optimize volume sales or profits based on modeled saturation levels, half life of copies and their cost per GRP |
| Trade Optimization Tool |
| Obtain a trade weekly calendar with details for each trade promotion activity that minimizes cannibalization among your promoted products and maximizes incremental volume trade response for your total portfolio |
| Top 100 |
| Evaluate new product / line extension volume potential by assessing the contribution of specific product attributes / benefits and marketing characteristics to brand's volume |
Products