Creates alternative scenarios to analyze the impact of changes in marketing activities across products and geographies. Optimizes Mix Spending across products (brands / sizes), geographies (outlets, regions, markets), and marketing elements (Advertising, Trade, Consumer Promotion)
Simulation Tool
An extremely flexible and customized tool that allows the client to play with a wide range of alternative scenarios. Through changes in Spending and /or Marketing Support (GRPs, Coupons, Distribution, Number of weeks on Promotion, and Price Discounts and changes) for multiple brands and products the simulator produces results for the total volume and dollar sales impact on the studied brand or portfolio of brands
Solutions
Marketing Mix Simulations
