Advertising Analysis and Media Schedule Optimization
Which media and which campaigns for which brands drive more volume and have better ROIs? Determines half life and saturation levels for all campaigns. Creates a perfect media plan optimizing GRP-levels, flight continuity, and hiatus to obtain either maximum volume or maximum profits
What's the right mix? TV, Radio, or Print? Conventional or Internet? 15s or 30s? Network or Cable? Prime or Daytime? What type of campaign worked better for my brand? At what level spending and GRPs saturate demand?
Solutions
Advertising Analysis and Media Schedule Optimization
