Finds trade effectiveness for each trade promotion activity for each size/brand/portfolio in each outlet-region-market. Optimizes volume or profits reallocating spending across trade promotions, regions, and outlets
What's the right mix? More weeks or deeper discounts? BOGOs or regular discount? In which accounts is trade more effective and cost efficient? What is the right mix of trade tactics for different SKUs and brands? What is the best strategy to minimize trade subsidy to shoppers
Solutions
Trade Promotion Analysis and Optimization
