Finds CP event effectiveness for each consumer promotion activity (FSIs, Catalina, Coupons, Sampling). Delivers strategic and tactical learning to improve CP cost efficiency
What's the right mix? FSIs vs. Catalina vs. Sampling vs. other coupons and CP. What face value is more effective? Brand or Portfolio coupons? One or multiple coupons per page? Half or Full Page? Which markets are more responsive? What is the best strategy to minimize coupon subsidy?
Solutions
Consumer Promotion Analysis
