| Category Modeling; Brand Share Models |
| Explains and predicts category growth or decline and compares impact of all brands' marketing activities on category. Provides strategic insights via long-term category modeling that will guide the business for the long term. |
| Category-volume / brand-share combined modeling is a more robust way of estimating drivers of brand volume. Generic category effects are taken into account in the category model. Brand specific factors are best captured in the brand share model |
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Solutions
Category Modeling; Brand Share Models